The Ribena Story
A long, long time ago (the 1930s to be precise) in a land not so far away (Great
Britain in fact) blackcurrant syrup began life when Dr Vernon Charley was researching
pure fruit juices for milkshakes.
Ribena is born
A few years later, in 1938, the Ribena product was born, taking its name from the
Latin word for blackcurrants: Ribes Nigrum.
During World War II a lack of vitamin C in the UK led to a government decree and
Ribena was given as a vitamin C supplement in schools, hospitals and nursing homes.
To this day, Ribena remains rich in vitamin C, a powerful antioxidant.
Ribena was growing up!
The Ribena brand was growing up! And in the 1970s the blackcurrants were machine
harvested for the first time.
This tasty beverage made its first appearance on television screens in the 1950s
and by the 1960s Ribena had become one of Britain's favourite blackcurrant drinks.
Ribena berries are born
The next big step in the Ribena brand's history came in the 1980s, when the iconic
berries were born. These friendly looking little characters have become instantly
recognisable and well loved by Ribena fans across the globe.
Ready to drink
The Ribena product became the first major squash brand to be available in a ready-to-drink
package. And throughout the 1980s and 90s more drinks were added to the Ribena family,
including No Added Sugar squash.
Our blackcurrants are still grown on a handful of British farms by farmers who we've
enjoyed relationships with for up to 60 years and three generations.
Nowadays, Ribena is available in a whole range of tasty flavours and varieties,
including Ribena Sparkling in raspberry and blackcurrant flavours and the new Plus
range, which includes Ribena Plus with vitamins A and C to help support immunity
and Ribena Plus with calcium for healthy bones.
Who knows what new and exciting things the future will hold for the Ribena brand!