Ribena Plus Play: The Ribena Plus Play Report
With six exciting creations – dinosaur, boat, house, car, shop, and rocket
– you and your children can turn a simple cardboard box into hours of fun
by simply downloading your chosen
template and instructions.
Find a cardboard box and begin playing!
Tell us your box stories and show us your creations! Follow us on Twitter, using #playbox or on Facebook.
The Ribena team has now launched the third chapter of the Ribena Plus
Play Report: The Role of Toys in Play.
In the lead up to Christmas, our research has shown that parents are
feeling increasing amounts of pressure when it comes to buying presents
for their children:
- A third of parents feel ‘pressured’ into buying pricey presents
for their children by annual Christmas lists, with almost half
of parents spending over £200 on children at Christmas
- One in seven parents actually report that their children
played longer with Christmas present packaging than the
actual toy, with almost twice as many parents saying their
children preferred playing with boxes than gadgets
Do you agree with what our research shows? Based on our findings, we
have also launched the Ribena Plus Play Box – an everyday item that
could also be a child’s must have Christmas toy, limited only by their
What you'll need for your own Pocket Playground
- Coloured threads (at least 3 colours)
- Coloured paper
- Drawing / colouring pencils
- Small wooden shapes and building blocks
- Modelling clay
- Beads (under supervision)
- Cardboard pieces
- Toy people
The Pocket Playground from Ribena Plus
The Ribena Team has launched the second chapter of the Ribena Plus Play
Report: The Pressures of Play.
To coincide with the launch, which reveals that half of UK parents can’t
afford all the toys and play activities they’d like for their family, we have
created the ‘Pocket Playground’ - a travel-sized trove of eight low-cost
play items for you and your children. It’s the perfect, inexpensive addition
to your handbag to entertain your children when out and about.
Our research also found that parents think their children are happiest
making up games rather than playing with shop-bought toys – do you
think this is true for your child? We’d love to get your thoughts!
You can download our top 50 play
ideas with the Pocket Playground items, written by mums for mums, and
you and your children can get playing today.
What do you think of our play tips? Let us know on Facebook and Twitter and share your top play tips
using our Pocket Playground items too!
The Ribena Team, a group of play experts and over 2,000 parents revealed in the
Ribena Plus Play Report that:
92% of parents believe that imaginary play is important but 16% don't know how to
create it with their child
Only 32% of kids still play with household items, but 70% play on video games while
nine in ten watch DVDs
30% of parents 'feel under pressure to be fun'
One in seven parents say they 'don't know what they're doing when they are playing
with their kids'
So do you agree with what parents are feeling about play and need some ideas yourself?
Take a look at our tips for fun play activities that you and your kids can do together,
from great days out to unique artwork for your home and theatrical shows that the
kids can put on for you in your living room!
All you have to do is download
the Ribena Plus Play Parenting tips to get started. We'd love to hear about
your ideas for play too!
Get in touch via Facebook or on Twitter.
The Ribena Plus PlayLab
The Ribena Team has been busy looking at a really important part of family life
- play. We love play here at Ribena HQ and think it should be free, open and above
all fun! So this week we'll be launching our Ribena Plus Exploration PlayLab, to
champion exploratory, imaginative and creative play that's fun for all the family.
This is a unique play area to get parents reconnecting with play and showing everyone
how easy and fun it can be.