Everything that's great about Ribena, in 100% recycled bottles
RECYCLING & PLASTIC
The Ribena team have been working day and night to bring you the industry's first ready-to-drink bottle made from 100% recycled Polyethylene Terephthalate (PET), the material that most plastic drinks bottles are made from.The bottle is made from 100% recycled plastic, so no new plastic has been created in the bottle-making process. The bottle is also recyclable, so when you're finished drinking, just recycle as normal. If you're concerned about the environment, this is one easy way to ensure you're doing your bit.
We at Ribena are also looking into other initiatives to improve our positive impact on the environment: the makers of Ribena are currently supporting a "reverse vending machine" pilot scheme to facilitate recycling out of home. Brought about by the lack of facilities to recycle in public places, the people behind Ribena have sponsored a scheme where you place empty bottles into a specially developed machine - ideal for recycling-on-the-go. The scheme is already up and running in shopping centres in Milton Keynes and Peterborough - if it's a success, look out for the machines in public places near you.
RECYCLING IN THE UK
In the UK almost 13 million plastic bottles are put into a landfill everyday. See how Ribena makes it's bottles from the ones that are recycled:Recycling 1 plastic bottle would save enough energy to power a 60-watt light bulb for 3 hours.
JUICY FACTS
Did you know...- UK households produced 30.5 million tonnes of waste in 2003/04, of which only 17% was collected for recycling. This figure is still quite low compared to some of our neighbouring EU countries, some recycling over 50% of their waste (source: www.defra.gov.uk).
- 86% of consumers felt it would be good if packaging contained recycled plastic (source: M&S / WRAP)
- In Britain, land-filling 10,000 tonnes of waste creates 6 jobs, but recycling the same 10,000 tonnes creates 36 jobs (source: Yorkshire Forward, New habits big changes, 2007).
Useful links
http://www.recycling-guide.org.uk/http://www.recycle-more.co.uk/
http://www.wasteconnect.co.uk/
http://www.crn.org.uk/