Ribena logo - return to home page

95% of Britain's Blackcurrants make it

 
     

Mud On The Tracks

Narrowly escaping the dangers of the country lane our brave blackcurrant battles heroically ownwards - but is this resourceful roamer a Ribena certainty or will it meet a sticky end?

 

Picture of a blackberry sitting on some grass

     

  View the TV ad

     
  Windows Media Player screenshot  

The TV ad is approximately 2MB in size and can be viewed with a program such as Windows Media Player.

Watch the TV ad.

Alternatively you may read the transcript of the TV ad along with some still images below.

  Transcript of the TV ad

             
  Still of a healthy blackcurrant bush  

We open on a healthy blackcurrant bush.

On the bush, various blackcurrants are looking at each other and communicating via looks and noises.

   
     
 

 

They look as one towards the distant gates of the RIBENA farm just beyond their field.

One of the berries slips off and falls to the ground.

The other blackcurrants look down as one. And gasp.

 

Still of a distant farm

 
     
Still of a kerb on a country lane  

It bounces off a kerb and onto a country lane.

   
     
 

 

Where a thunderous great tractor thunders towards it.

The wheels roll mercilessly over the blackcurrant.

But we then see that, very fortunately, the blackcurrant was saved by the enormous tread on the tractor tyre.

Its relief is curtailed by a gust of wind blowing it very nearly into the path of a speeding bicycle.

It manages to miss the bicycle and rolls terrifyingly towards the grate of a drain.

  Still of the tractor narrowly missing our berry
 
     

Still of the drain

 

It teeters precariously on one of the bars of the drain.

We cut to see the blackcurrant’s POV as it peers down into the menacing blackness below it.

A bit of debris falls down the drain and we hear the echoing drips and the subsequent splash as it hits the depths.

   
     
         

 

We cut back to the blackcurrant bush where the berries all look on in horror. And gasp.

The echoey sounds are interrupted by a loud whirring.

It is the brushes of a big roadsweeper trundling in the direction of our perilously placed blackcurrant.

It gets caught momentarily in the spinning brushes.

Before being sent flying through the air.

  Still of the road sweeper
 
     
Still of our berry on soft grass  

Incredibly, it lands safely in soft grass.

   
     
 

 

It looks up to see it is right outside the Ribena factory gates and gasps, becoming quite excited.

SPECIAL EFFECTS: Choir of angels.

We hear the sound of something being hit.

  Still of the Ribena gates
 
     
Still of our berry squashed by a golf ball  

A golf ball that lands splat on top of our little blackcurrant.

Squashing it flat in a frenzy of purple gunge.

MALE VOICE OVER: NEVER MIND. RIBENA TASTES GREAT BECAUSE 95% OF ALL BRITAIN’S BLACKCURRANTS MAKE IT.

   
     
 

 

We mix through to see blackcurrants dropping into a vat in the Ribena factory.

The swirling purple sea swallowing them up.

  Still of berries mixing into Ribena
 
     
Still of some bottles of Ribena  

Ribena bottles and title.

TITLE: 95% OF ALL BRITAIN’S BLACKCURRANTS MAKE IT.

   
     


This site is reserved for residents of the UK and refers to products sold only within the UK.
Copyright the GlaxoSmithKline group of companies 2001, 2005 & 2006.
Ribena is a registered trade mark of the GlaxoSmithKline group of companies. All rights reserved.
Please read the Terms and Conditions and Internet Privacy Policy, GlaxoSmithKline Nutritional Healthcare, Brentford, Middlesex, TW8 9GS.